Story Behind The Label: Pierre Cotton ‘100% Cotton’ Côte de Brouilly

I’ve been captivated by Pierre Cotton’s labels ever since his first vintage. The unmistakable hand behind the art comes from Romain Renoux, a graphic artist and designer based in Fleurie. Renoux’s playful mix of tattoo culture meets pop culture iconography works perfectly in illustrating each of Cotton’s wines’ distinct personalities.

There’s often some confusion about the name of this cuvée: What does it mean to be 100% Cotton? This was the first wine that Pierre released after taking over some of the vinification from his parents, and Romain suggested the name while making the label. Pierre decided to reuse the same name for his second wine (‘Brouilly 100% Cotton’), though subsequent wines from Regnié and Beaujolais were bottled simply under their appellations. Rest assured, however, that they are made 100% by the domaine from estate-owned vineyards.

A quick tour around Pierre’s cellar shows that Renoux is a frequent and welcome visitor:


After much hounding and cajoling, we were finally able to commission Renoux to create a poster for Paris Wine Company, highlighted below (alongside a few other notable works):



Follow Romain Renoux @rom1unik